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Research papers

Global branding and segmentation: Everything old is new again

This paper discusses the experiences of a major multi-national country with global branding, in general, and the market research aspects, in particular. It focuses on specific research programs developed to address global marketing issues relevant to...

Catalogue: ESOMAR Congress 1989
Author: Elana M. Hudak
Company: Colgate-Palmolive
September 1, 1989
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Citation

Hudak, E. M. (1989a, September 01). Global branding and segmentation: Everything old is new again. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/global-branding-and-segmentation-everything-old-is-new-again